Root/Process

Process

How I ship.
No guesswork.

Every build runs through the same four stages. You always know what is happening, what is next and what it costs.

01

1 to 3 days

Discovery

We get specific about what you are building, who it is for and what success looks like. I come back with scope, stack and a fixed shape of the work.

  • Goals and audience
  • Scope boundaries
  • Stack decision
  • Timeline

02

2 to 4 days

Architecture

Data model, routes, auth and integrations get decided before any UI is polished. This is where most projects quietly fall apart, so it goes first.

  • Data model
  • Auth and access
  • API surface
  • Design system

03

1 to 4 weeks

Build

Vertical slices, not endless mockups. You get a live preview link from day one and watch the product grow, feature by working feature.

  • Live preview link
  • Weekly checkpoints
  • Real data early
  • Motion and polish

04

Ongoing

Ship and iterate

Deploy, measure, tighten. Performance, SEO and analytics get handled before launch, then we iterate on what real users actually do.

  • Deploy and domains
  • Performance pass
  • SEO and metadata
  • Post launch iteration

Next step

Start at step one.